2023

WD-40 Specialist_® Products

Challange

You know the WD-40_® brand name, and so do professionals. But with the growing lineup of specialty formulas, they needed an array of product materials to help bring information to market, balancing technical clarity with strong visual appeal.

MY ROLE

Led by a series of product guides, I created a design system for the growing family of Specialist Products with color codes, custom test charts, and in-application photography. I produced digital and print work, including 28-page booklets, internal materials to support employees, and in-store stands/signage to drive professionals in finding the product(s) that are best for them.

The wd-40 Brand
Job Done Right_® System

Experience a comprehensive solution designed to protect your equipment at every stage.

Impact

Created a product ecosystem to inform internal teams and convert customers.

With the purpose of being organized, informative, and transferable across target groups, this work required meticulous execution and attention to detail. It was important to have a strong foundation of base assets and effective templates, keeping the project in scope and off to print on schedule.