2025

H-D™ Insurance

Challange

Harley‑Davidson® Insurance is the obvious choice for riders. But despite strong brand equity, the product lacked visibility in the showroom and in the finance and insurance (F&I) office. To drive traction inside dealerships, they needed to evolve their modular point-of-sale system to work more efficiently across showroom formats and rider journeys.

MY ROLE

I assisted in building a full-funnel point-of-sale platform—uniting physical collateral, digital assets, and dealer education to drive awareness, inquiries, and long-term growth. I took the lead in expanding the program’s reach through the "Your Harley®, Your Coverage" campaign, creating digital banners, social media graphics, and in-store advertising.

Motorcycle-type

icon set

Adventure Motorcycle

Classic Motorcyle

Electric Motorcycle

Sport Motorcycle

Touring Motorcycle

Trike Motorcycle

Consumer Folders

Dealership Poster

Web Banners

Quote Card

Dealer Communications

Dealer Playbook

Impact

Built an engine for continued sales and growth—connecting consumer touchpoints, team behaviors, and brand storytelling.

The result was a cohesive presence that reinforced the product promise across every touchpoint—online, in-store, and out on the open road. Anchored by high-impact signage and sweepstakes displays, these materials drive traction inside dealerships, while Harley‑Davidson® Insurance-branded promotional items spark interest and encourage riders to engage with salespeople on the showroom floor.

By meeting riders at the moment of decision, Harley‑Davidson® Insurance turned the dealership into a high-performance marketing channel. The program positioned insurance as a seamless part of the Harley® experience—not an afterthought—and gave frontline teams the tools and training to start and sustain the conversation.