2023

Democratizing Security

Challange

Netrix Global is an engineering-led IT consultant and managed service provider with expertise across all business functions. They needed to launch a digital campaign to help small businesses understand their security risks, show their capabilities as a strategic security partner, and elicit action in achieving enterprise-grade security with Netrix.

MY ROLE

I led the design in the "Democratizing Security" campaign, creating social posts, HTML emails, digital whitepapers, and a two-minute video/motion graphic, ensuring cross-channel consistency across static and motion assets.

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Landing Page

Social Posts

Web Banners

Impact

Translated highly technical security concepts into digestible, visually engaging content.

Given the complexity of the subject matter, I immersed myself in the technical details before beginning design—ensuring I understood the messaging and marketing strategy. This led to a clear creative direction and compelling assets for non-technical audiences.

The value

Over 750 social media engagements and website visits, drawing over three thousand video views across LinkedIn and YouTube.

Earned my team’s trust in leading a major motion project, from creating a storyboard, animating in After Effects, and gathering feedback on storytelling, editing, and pacing.

750+

conference attendees, from clients to peers

98%

average attendee satisfaction rating for the 2023 Client Conference