2025

ACBT Brand Development

Since 2000, American Community Bank and Trust has focused on strong relationship building and forming deep community roots. But they felt their current visual identity did not yet reflect their growth, ambition or position in the market. As they continue to expand and connect with both established and emerging business owners, they wanted their brand to project the same trust, sophistication and momentum they deliver in every client interaction. To do this, I concepted a new brand element set and visual expression across all touchpoints, to help supercharge their branding and visual identity.