2023

H-D Certified™

Harley‑Davidson Financial Services (HDFS), the financial arm of one of the world’s most iconic brands, was entering the certified pre-owned (CPO) motorcycle market later than its competitors. The pressure was on to launch fast and make a major impact—with both dealers and prospective buyers. I assisted in the initial concept work and spearheaded the design rollout of all marketing materials to help introduce the Harley‑Davidson Certified™ program across the U.S. dealer network and communicate its value to consumers.